Marketing communication

Writing Standard Operating Procedures (SOP)

SOP or Standard Operating Procedure is a type of visual or textual document that records the clear set of instructions about the process which is duplicated over and over again. This document contains information in such a manner that a person can operate at the highest level of quality with minimal supervision. In the next […]

The importance of Press Release

Press release as the name says represents an information to be released to mass media. Traditionally, the mass media used to be news-papers only but in today’s context social networking and online platforms like website publishing has taken that position. The information that goes into press release can be of anything like launch of a […]